Wine tasting is more than etiquette and ceremony. It’s an opportunity to listen to your palate — to discover what flavors resonate most with you, so that in later tastings or purchases, you can ask for “more of that. ” When you can name what you like, you unlock a more rewarding, deeper wine experience. Below is your refined guide to wine tasting etiquette — yes — but always in service of helping you tune in to your preferences.

At Paloma, Merlot is the soul of our story. It is the grape that founders Jim & Barbara fell in love with on their journey to Spring Mountain.  Picture this: it’s the late 1970s, and Barbara and Jim are visiting the Duckhorn vineyard, tasting their famed Three Palms Merlot. They lean into a sip and feel stirred—not just by the wine’s richness, but by its quiet elegance. That moment sparked something. They looked at each other and thought, “This is the wine we want to make. These are grapes we have to grow.” Before they even found the site, they had their hearts set on Merlot. By the time they found the raw land at the top of Spring Mountain, there was no changing their minds. Back then, planting Merlot at that elevation was almost unheard of—too cool, too risky. But they trusted their instincts and took the leap.