The Family Legacy: The Quality Farming Practices of Paloma Vineyards

June 22, 2023
When people ask us what we do, our answer is simple: we are farmers. Farming is at the core of everything we do.  Our founders, Barbara and Jim Richards, had a clear understanding of this. Barbara was quick to remind everyone that “great wine is made in the vineyard, not in the winery”. She believed this through and through, and she passed that value down to her son, Sheldon, Paloma’s current owner and winemaker.
For 40 years, we have focused on high-quality farming. Today, we are exploring new ideas and philosophies that we feel will continue to put the health of the vines and ecosystem first so that we can keep making some of the best Merlot and Cabernet the Napa Valley has to offer!   
 

Paloma’s Beginnings

In 1983,
bought 17 acres of raw, unkept land at the very top of Spring Mountain. It was steep and rough and would require a lot of love to bring their dream to fruition, but they saw the potential; they saw
through the forest on the rolling hills.
It was 11 years later when they made their very first wine, the 1994 Paloma Merlot. Those 11 years gave them time to get to know the land they were farming. The steep terraces, varying soils (although all very rocky), and the different sun exposures forced them to learn hard and fast. They focused on understanding what would help the vines on their property thrive. And thrive they did! By 2001, unknowingly, Jim and Barbara had grown the grapes that would make
!
 

Farming Today

Our core philosophies have not changed since
in 2016. We still farm with our hearts and allow the land and environment to guide what we do. Jose, our vineyard manager, has filled Barbara’s shoes in the vines. After 15 years with us, it’s safe to say that he now knows the plants better than anyone. His passion for vine health shines through in his annual vine experiments and trials. Jose embodies our farming values in his everyday practices.
This season we will be planting a variety of different rootstocks and clones throughout some weaker areas of the vineyard to learn more about what might thrive in those areas. Jose takes it upon himself to monitor these vines' growth and health in comparison to each other so that our upcoming replants are well-informed, educated decisions that will result in outstanding wines for the future!  
Today, Sheldon’s son, Caston, is spearheading some new practices that we hope will improve the overall ecology of the property and make the farm more sustainable for the future. Through
, such as cover crops, we are bringing native plants back to the farm, adding nutrients back to the soil naturally, and learning how to retain more of the precious moisture that falls on our land. 
 

Future Plans

Our goal is always to make the best possible decision with the information available. What we are doing today is different than what we did 40 years ago and what we do 40 years from now, will undoubtedly be different than what we are doing today. If we want to leave our farm, and our world, in a better position than when it was passed to us, adaptation is a necessity. Seems like the least we can do for our children and their future generations.
While our fundamental values of high-quality farming will never change, we will continue to explore new ideas, philosophies, and practices, allowing science to be our evolving guide. The future is a bold, exciting place and we plan to continue embracing it! 
We love to share what we are doing on the farm and in the winery, so please
and bombard us with your curiosity!
 
By caston April 30, 2026
There are days in the vineyard when the work announces itself quietly. No fanfare. No audience. Just the sound of boots on gravel, the steady pull of wire, the scrape of a shovel against rocky soil. These are the days that don’t always make it into tasting notes—but they shape the wine just the same. Cabernet Franc has always been a favored grape of Paloma Owner & Winemaker Sheldon Richards. It reflects patience, restraint, and the willingness to do things the long way. It also reflects the people who farm it—their judgment, their persistence, and, quite literally, their hands. Calloused hands that tell stories long before a bottle is opened. This is one of those stories. Why We Replanted Replanting a vineyard is not something you do lightly. It’s a decision measured in decades, not seasons. For us, it began with careful observation and an uncomfortable truth: a portion of our vineyard was impacted by Red Blotch virus. Red Blotch affects a vine’s ability to fully ripen fruit. Sugars lag. Flavors don’t quite come together. You can farm thoughtfully, adjust canopy, and make winemaking choices to compensate—but at a certain point, honesty steps in. The wine tells you what the vineyard needs. So we made a choice rooted in humility and responsibility. Rather than asking compromised vines to give more than they could, we chose to start again—block by block, decision by decision. “I may or may not see the wine that comes from this block,” Sheldon said one afternoon, standing at the edge of the deck view-point. “But my kids and their kids will”.
Napa Valley award winning wines displayed on tasting table with Paloma Vineyard wines and glasses in
By caston March 24, 2026
Napa Valley award-winning wines: Paloma's 2019 Merlot & 2021 Cabernet. Double Gold winner. Aged 20+ years. Read more about these vintages here.
By caston March 3, 2026
Visiting Napa Valley year-round helps you plan smarter tastings, shipping, and winery visits. Read insider tips and start planning your trip today.
vineyard view of Paloma
By caston January 15, 2026
Wine terroir shapes every sip at Paloma Vineyard. From soil and slope to sunlight and elevation, this article explains how place defines our wines.
Christmas and Holiday wine bottles from Paloma
By caston December 22, 2025
The holidays are a time of warmth, laughter, and lingering conversations around a table that feels just a little bit magical. At Paloma Vineyard , we believe that the right wine can turn a good holiday gathering into a deeply memorable one. Whether you’re cozying up by the fire or welcoming friends through your front door, choosing a holiday red that resonates with the season adds richness to every moment. Red wines, with their deep hues and comforting aromatics, often feel like the unofficial wine of cool nights and festive gatherings. This year, elevate your celebrations with selections that embody structure, balance, and that touch of elegance holiday hosts crave.
By caston December 2, 2025
Nestled on the western slopes of the Mayacamas Mountains and overlooking the iconic Napa Valley, the Spring Mountain District AVA offers a truly elevated wine‑country experience. With vineyards planted on steep hillsides, above the valley floor, this mountain appellation is all about high altitude vineyards, dramatic terroir and a hospitality style grounded in family, craft and place.
By caston October 21, 2025
Wine tasting is more than etiquette and ceremony. It’s an opportunity to listen to your palate — to discover what flavors resonate most with you, so that in later tastings or purchases, you can ask for “more of that. ” When you can name what you like, you unlock a more rewarding, deeper wine experience. Below is your refined guide to wine tasting etiquette — yes — but always in service of helping you tune in to your preferences.
By caston August 18, 2025
At Paloma, Merlot is the soul of our story. It is the grape that founders Jim & Barbara fell in love with on their journey to Spring Mountain.  Picture this: it’s the late 1970s, and Barbara and Jim are visiting the Duckhorn vineyard, tasting their famed Three Palms Merlot. They lean into a sip and feel stirred—not just by the wine’s richness, but by its quiet elegance. That moment sparked something. They looked at each other and thought, “This is the wine we want to make. These are grapes we have to grow.” Before they even found the site, they had their hearts set on Merlot. By the time they found the raw land at the top of Spring Mountain, there was no changing their minds. Back then, planting Merlot at that elevation was almost unheard of—too cool, too risky. But they trusted their instincts and took the leap.
Paloma Vineyards, wine barrels in a vineyard
By caston July 2, 2025
Wine tasting and aging go hand in hand. Learn how patience and ritual shape each bottle into a story and train your palate with every sip.
A bottle of paloma wine is sitting on a stone wall in front of a vineyard.
By caston_treetops April 16, 2025
This medium-bodied wine shows vanilla, raspberry, cassis, and spice with a long finish. Taste it today and enjoy its elegant balance.
Show More